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So, in order for Google to get the consent to place cookies on systems, it just simply displays an ad in place of a banner ad saying:

"Click here to opt-out of cookie tracking"

and in smaller letters

"By visiting another page with ads from Google, you consent to allowing Google to place cookies on your system"

Yay. That takes like 2 cents out of Google budget. That takes care of that stupid bill.

PS: The "Technically necessary" can be applied to anything. For Banner Ads to work, you can argue that it is necessary to use cookies.



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