If you run it on your existing phone then it extracts the Google Play apps from it and re-uploads them afterwards.

However, their new phone is actually certified, and therefore gets them "properly": http://www.androidpolice.com/2013/12/19/the-oppo-n1-is-offic...

That's, hmm, interesting from a competitive and privacy advocate perspective. It means that whilst Prism Break and similar websites are advocating it, the key parts which report back to Google are still in place, since they aren't the bits being replaced.

Woha that looks pretty good. I didn't know about the Oppo N1.