It's like they don't understand that making life difficult for owners isn't good for business long term. People put up with it for Apple, but BMW isn't Apple. I wouldn't go without an iPhone but swapping a BMW for an Audi or Tesla is no problem.
>People put up with it for Apple, but BMW isn't Apple.
Actually, for making devices I wanted to own and operate, BMW actually has been Apple, and Apple has never been an Apple up with which I will put. But when I test drove new BMWs 3 or 4 years ago, they weren't Apples any more. So I bought a Porsche Apple.
this feature I like in a car is being able to feel the road and the inertia of the car through handling the steering wheel. Too much power-steering or suspension isolation (or something) and it feels like you're driving a marshmallow. Apple computers have similar qualities on many dimensions actually. "hey look, you can cook a marshmallow on a stick and you can even eat it off the stick, let's make the UX be one stick!" "just one stick?" "yes, just ̶o̶n̶e̶ ̶b̶u̶t̶t̶o̶n̶ ̶m̶o̶u̶s̶e̶ ̶o̶n̶e̶ ̶m̶e̶n̶u̶ ̶b̶a̶r̶ one stick!"... "hey look, Steve Narcisstick, you can even poke the mouse the one stick!" "no, I spell my name Narcissdick")
I agree, after 6 BMWs I'm now looking at other options.
The new models don't work well for me. And things like the original adaptive suspension that the 6 and 7 series had (e.g. active antirollbars, true variable steering ratio and rear wheel steering) have been downgraded in newer models.
Their EVs also aren't that good. They're trying to catch up instead of leading innovation, while still at a high price point.
It does work but so does advertising which is why the mass which is actually relevant here, will not react. They don't care about the screws. They don't even care about the extra cost for specials. They'll go out there and advertise the fact that they can afford a BMW with ALL features and so it spreads on...
We're also not even talking only about the private customer. It's business cars who are even more relevant.
I can't imagine this move would scare away potential BMW owners. The people buying these cars are rich and never service it at a third party. Also, the reputation of BMWs is well known: hard to work on, expensive, and lose value very fast.
