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what im looking at is the new niche and demographic.

the engine design is well suited to drive a dynamo and power a home during outage.

this would mean continued operation of engine plants, and retooling assembly plants to build backup generation devices.

alternatively, sell generation ready versions of the engine to OEM generator builders.



I think it is more likely buyers buy Powerwalls and other battery storage (Anker, EcoFlow) vs a motorcycle that can act as a generator. Their motors are not as good as Honda, Caterpillar, Cummins, Kohler, or Briggs & Stratton. They are designed to be loud, not to be good.

The American motorcycle industry is facing significant headwinds, and HD is simply not positioned for success.

The American Motorcycle Market Decline: What the 9.2% Drop Reveals About Consumer Sentiment - https://www.csm-research.com/the-american-motorcycle-market-... - October 5th, 2025


it wouldnt be about selling motorcycles, it would be a big pivot to home power generation. engine quality and serviceability would be initial point to pursue.

https://www.gminsights.com/industry-analysis/north-america-h...

https://www.globalgrowthinsights.com/market-reports/resident...


There’s some logic to it because the demographic that is aging out of Harleys might be also aging into backup home generators


Is there a market for ridiculously loud generators?


At the deaf orphanage for AI children. It's a bit niche, but you should see what they can do with LEDs. Their artwork fetches a great price at the LLM Arena.




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