I have my own micro business where I make equipment for high energy physics machines.
I have yet to figure out a way to tell people what my business is in a way that is even slightly accessible. Everything about it is so esoteric and multiple steps removed from regular life. It's not necessarily complex, it just contains a ton of details that the average person has no familiar contact with, and don't really have everyday analogues.
> I make equipment for high energy physics machines
> I have yet to figure out a way to tell people what my business is in a way that is even slightly accessible.
You ... just did? In a remarkable short, concise, and very accessible way. I can ask as many follow up questions as I want and we might even have an engaging conversation. Sounds interesting!
It doesn't really tell you much, and frankly my audience is mostly non-tech people. And no doubt some people really are curious and keep asking questions, but most people you can kinda see their head uncomfortably spin.
I also obfuscated it a bit by giving the most general name just for privacy reasons since not many people do it. But rest assured it is a "Retro Encabulator" type machine, and as you add details it just becomes more and more alien.
This is not at all what I do, but its similar esoteric-ness to "I make differential gear sets for calibrating ion trap interferometry systems". A collection of words where every one of them the average person struggles to place.
Help me that you're not a doctor a lawyer accountants software engineer working for a large company. It tells me you're a small business owner and you work on advanced things. You're not manufacturing knick knacks or toys.
Really if we're at a party that's more than enough unless I want to ask you more and you want to talk more about it. If you were a lawyer I'd probably ask what area of law that I probably stop and talk about something else. So I agree with others that you said was a very good distillation of what you do to the level that most people probably care about
I have yet to figure out a way to tell people what my business is in a way that is even slightly accessible. Everything about it is so esoteric and multiple steps removed from regular life. It's not necessarily complex, it just contains a ton of details that the average person has no familiar contact with, and don't really have everyday analogues.