Hire a lawyer to send a legal notice. Costs practically nothing and since it's an open and shut case, free money for the lawyer (if they charge based on damages), or the startup caves and shuts down.
Software Freedom Conservancy is currently suing Vizio. The interesting thing about this lawsuit is that it aims to make it possible for any recipient of GPL code sue for compliance, instead of requiring the copyright holder to sue.
It's always possible to try, especially as it seems there was a technical violation here, but whether it's worth it or likely to gain enough legal traction to yield results is another story, especially in instances of "your AI generated boiler plate looks like my AI generated boilerplate, and therefore is theft"