Lots of nuance, but generally: pay for things you use. Servers, engineers, and research and development are not free, so someone has to pay.
Or I pay and am still the product. Just with less in-my-face ads.
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Yes, this is enshittification. You pay for Amazon something or other, and they STILL show you ads. Horrible.
Lots of nuance, but generally: pay for things you use. Servers, engineers, and research and development are not free, so someone has to pay.