That’s how they talk about it publicly. Internally I can attest that the companies for two of the three you list are not like that internally at all. It’s all marketing, outwardly focused.
"Tech founders" for whom the "technology" part is the thing always getting in the way of the "just the money and buzzwords" part.
Now they think they can automate it away.
25+ years in this industry and I still find it striking how different the perspective between the "money" side and the "engineering" side is... on the same products/companies/ideas.