Except it was not a crowded space. They did a bunch of stuff no one else was (or is) doing right from the start. Being entirely in the browser, real-time collaboration, vector networks…
You can define any space as "not crowded" if you narrow it down enough. That was the point really, they entered a crowded space & re-defined it with their offering.
> You can define any space as "not crowded" if you narrow it down enough.
I mean, you’re technically correct¹ but that’s not exactly helpful because the inverse is also true: You can define any space as “crowded” if you widen it enough.
That is to say it is perfectly plausible I am wrong and the space was crowded, but that argument doesn’t really prove or disprove it.
> That was the point really, they entered a crowded space & re-defined it with their offering.
Especially if you allow someone in the space to redefine it. At that point all bets are off and anyone can claim anything.
The product space they entered, UX design tooling, was very crowded. Sketch and InVision were the kings and there were a dozen other reasonable options to choose from (including ones in browser with real time collab and other interesting tech).
Figma entered that market later and won on a combination of technology and product innovation aka execution.
