FY Ended December 31, in millions except percentage
| 2023 | 2024 | YoY
---------------------------|------|------|------
research and development | $165 | $751 | 356%
sales and marketing | $201 | $472 | 134%
general and administrative | $168 | $316 | 88%
And most of that increase came from a one-time charge from allowing employees to sell their RSUs. While not a cash cost for Figma, it was booked as an expense and allocated as follows:
| 2024
---------------------------|------
cost of revenue | $25
research and development | $463
sales and marketing | $187
general and administrative | $184
total | $858
If you subtract the one-time charge, you get:
| 2023 | 2024 (adj.) | YoY
---------------------------|------|-------------|------
research and development | $165 | $288 | 75%
sales and marketing | $201 | $285 | 42%
general and administrative | $168 | $132 | (21)%
total | $534 | $705 | 32%
Initially Tepid about AI. Didn’t want to upset their base like Adobe was (seemingly) doing. Look at that year’s Figcon for evidence. The keynote led with the new Figma, front loaded anything. He quickly moved past it and spent 90% of the rest of the time on non-consequential features.
Then that AI feature they highlighted was pulled off production because it was cloning iOS.
The AI heavy product dump we just got are lessons from that time.