One more pointer would be to be very explicit on the homepage about the problems the product solves.
For example, many organizations use a mix of gated HTTP over public internet AND VPN, each one will have its own vendor auth product(s), user whitelisting, it's difficult to control or regularly audit. Octelium centralizes this management and gives admins the flexibility to control how services are exposed and to whom, presumably via simple policy change git commits. SOC2, etc. then becomes a breeze to export the state of the world, onboard/offboard employees, etc.
Defining the product in terms of use cases/problems/solutions rather that competing alternatives (Tailscale, Okta, ORY Hydra, etc.) will go a long way to increase clarity.
Thank you, I will definitely add more kind of less-technical information on the homepage to make it easier to understand for business people. As for comparisons, I have been actually reluctant to do it because I don't think I can ever do a truly neutral comparison myself and I believe it should come from neutral parties such as blogs as well as users trying to discover the best solution that works for their own use case. But since I have been asked multiple times already I will probably add some comparisons soon.
I'm not entirely sure if you realize that people here are highly technical yet don't get the point.
The problem isn't that you need to “make it easier to understand for business people” (which many here would take as an offense), the problem is that you're name dropping technologies and concepts without articulating exactly what problem your product solves, and what your exact value proposition is.
Something that does everything usually does nothing well, or at least doesn't provide a coherent dev experience with a sane mental model.
Believe me I am the one who's actually still struggling to find where the jargon/buzzwords/naming dropping exactly is in my own README. Is it terms such as ZTNA/BeyondCorp, MCP, A2A, AI/API gateway? Is it secretless access, zero trust? I will do my best to simplify the README and docs. It's not like I am happy that even technical people are struggling to quickly understand the README. I admit that there must be something wrong with the README/docs and I am going to improve it. All those people hinting the same thing cannot just be wrong.
Zero-Trust, secretless, ZTNA, BeyondCorp, A2A, AI gateway, next gen --> buzzwords
API gateway, MCP, Oauth, VPN --> not buzzwords
The defining characteristics of buzzword are that is very broad, promises "pie-in-the-sky", and almost universally under-delivered by every vendor while incurring very steep costs. In other words, the reason "zero-trust" scares people is because they have probably been burned N times but Oracle, Okta, etc. etc. incurring large costs to achieve underwhelming/non-functioning results, often times paying $$$ to solve imagined infinity-scale problems that don't even apply to the current org size, or even 10x the size.
API gateways, MCP, VPNs are tangible things that fill fairly mundane roles, it is not hard to envision how they can be used to solve real-world properties. I can easily envision dropping an "API gateway" in front of "MCP" in my stack. ZTNA however I cannot just sprinkle on my stack as if it were magic pixie dust...
It doesn't mean that ZTNA should be outright banned everywhere, but when you do use it, you need very careful to define an exact meaning expressed in terms of non-buzzword components.
For example, many organizations use a mix of gated HTTP over public internet AND VPN, each one will have its own vendor auth product(s), user whitelisting, it's difficult to control or regularly audit. Octelium centralizes this management and gives admins the flexibility to control how services are exposed and to whom, presumably via simple policy change git commits. SOC2, etc. then becomes a breeze to export the state of the world, onboard/offboard employees, etc.
Defining the product in terms of use cases/problems/solutions rather that competing alternatives (Tailscale, Okta, ORY Hydra, etc.) will go a long way to increase clarity.