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> Now Apple has become just another cooperate entity but with design team holding sufficient political power.

You’d be surprised to hear how much the political power of the design team within Apple has eroded over the last decade.

Here’s a little game of insider Apple baseball:

1) why do you think the chief of design isn’t on this page? https://www.apple.com/leadership/

2) from the SVPs on that same page, who do you think the chief of design reports to?






During Jobs era obviously design was a first order concern.

Then Cook took over but still Jonathan Ive stayed as head of design until 2019.

Ive was replaced by Evans Hankey and Alan Dye who were under Jeff Williams, the Chief Operating Officer.

Talk about a downgrade!


What is the answer to 2?

I didn’t have a proper guess for 1 but I was correct on 2. The answer to 1 is rather disappointing.

To keep the guessing game going: what percent of Apple is owned by institutional investors?


what are the answers?

No design chief since Ive left.

Top level reports to COO now.

~60% institutional ownership




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