From what I understand, copyright only applies to the original source code, GUI and bundled icon/sound/image files. Functionality etc. would fall under patent law. So the compiled code on your .ISO for example would not only be "just raw numbers" but uncopyrightable raw numbers.
In practice it's not the combination that is copyrighted (you cannot claim copyright over a binary just because you zipped it, or over a movie because you re-encoded it, for instance).
It's the “actual creativity” inside. And it is a fuzzy concept.