> Not much of a secret, but clicking the unsubscribe links in emails helps. Anything new I sign up to I'm pretty religious about it. Some new email I didn't ask for -> instant unsubscribe. Works way better than one might expect.

I usually do that and it works for a lot of things, but small hotels are one of the things that seems to slip through. And even when it works, I still resent having to do it at all, and would rather book via a big aggregator where I've already done the unsubscribe years ago.

Yep, fair enough. You are right, funnily enough it's small businesses who are the worst with this. The big ones spam a lot if you let them, but they do tend to respect the unsubscribe.

In these cases they get a dedicated email rule and anything they send goes straight to the bin.