It always seems to go like this. An app starts out simple, focused on privacy and a clean experience. But after a while, growth slows down, money becomes a bigger concern, and ads slowly get added. I understand why companies do it, but as a user, it’s frustrating because you already know where it usually ends up.

WhatsApp was great because it didn’t have ads and kept things private. Once they start changing that, it usually doesn’t stop with just one small change.