A good analogy would be web development transition from c to java to php to Wordpress. I feel like it did make web sites creation for small business more accessible. OTOH a parallel trend was also mass-scale production of industry-specific platforms, such as Yahoo Shopping.
It’s possible that both are true. “Why” questions tend to be mathematically overdetermined. There are many correct explanations (equations) and fewer variables than equations.
A good analogy would be web development transition from c to java to php to Wordpress. I feel like it did make web sites creation for small business more accessible. OTOH a parallel trend was also mass-scale production of industry-specific platforms, such as Yahoo Shopping.
It’s not clear to me which trend won in the end.