The Google Search deal seems like a much more defensible business decision to me for a couple reasons. For starters Google gets revenue almost every single time that search integration is used so there is a direct return on the investment. What's the conversion rate for a paid Grok account? It might turn out to be terribly low and $300M is a substantial amount of money. I doubt a normal company without Elon's vast wealth network that needs to actually make money would gamble on a deal like this.
The other reason is that the Apple deal is a big part of maintaining Google's search monopoly. Owning a tech monopoly is vastly more valuable than competing in a crowded market so locking down market share to achieve that can be worth spending more per user than their median value. Grok isn't even in the ballpark of an LLM monopoly so those benefits don't apply in their case.
The other reason is that the Apple deal is a big part of maintaining Google's search monopoly. Owning a tech monopoly is vastly more valuable than competing in a crowded market so locking down market share to achieve that can be worth spending more per user than their median value. Grok isn't even in the ballpark of an LLM monopoly so those benefits don't apply in their case.