Great post, the fusion of scale with unit is a mess.
When using it as a factor, for example when describing attenuation or amplification it is fine and can be used similar to percent. Though the author is right - it would be even more elegant to use scientific notation like 1e-4 in this case.
For using it as a unit it would really help to have a common notation for the reference quantity (e.g. 1mW).
But I guess there is no way to change it now that they are established since decades in the way the author describes.
When using it as a factor, for example when describing attenuation or amplification it is fine and can be used similar to percent. Though the author is right - it would be even more elegant to use scientific notation like 1e-4 in this case.
For using it as a unit it would really help to have a common notation for the reference quantity (e.g. 1mW).
But I guess there is no way to change it now that they are established since decades in the way the author describes.