True. Arguably it's trust with teeth, though the bite must be hard enough.
Apple - alleged Siri eavesdropping: $95M [0]
LinkedIn - alleged unauthorized ai training on private messages: ?? [1]
Google - alleged unlawful data collection in Texas: $1.4B [2]
[1] https://www.itpro.com/security/privacy/linkedin-faces-lawsui...
[2] https://www.businessinsider.com/google-alphabet-settlement-t...