I don't think you're taking their argument in good faith. At least my read on what's being said here is that the psyops lock-in effects that Apple uses are too strong.
It's not just "blue bubbles," but "blue bubbles" seems like a good shorthand to me. It's also things like Hand-off, or Universal Control, or getting Messages on both iPhone and Mac seamlessly, or being on the same WiFi network allowing your iPhone/Watch to work as a tv remote for the Apple TV even if you're just visiting a friend. Features that any platform can and does enable, but that do to Apples vertical can work seamlessly out of the box, across all the product lines, while securing network access in the ways most users will want, creating a continuous buy-in loop wherein the more Apple products you buy, the more incentive there is to buy exclusively Apple.
And it's a collective "you." If your entire family uses exclusively Apple products, then you'll be the only person who can't easily use eg the Apple TV in the living room, or the person "messing up" the group chats with "User reacted with Emoji Heart to [3 paragraph text message]," or the one trying to decide between competing network KVM software platforms so that you can use your tablet when your 12-yo can just set their tablet next to their laptop and get a second screen without any setup. Nevermind that these are all social engineering techniques that only exist BECAUSE Apple chose not to play nice with others, they still socially reinforce a deeper commitment to Apple products with each additional Apple product in the ecosystem.
I say this as someone "stuck in the blue bubble" with eyes open about what's going on. I'll keep picking Apple as long as they're a hardware-oriented company, because their incentives are best aligned with mine for the consumer features they are delivering (for now): consumer integration that sells hardware. It's insidious in its own way, but not like "hardware that sells eyeballs" (Google/Meta) or "business integration that sells compliance" (Microsoft).
It's not just "blue bubbles," but "blue bubbles" seems like a good shorthand to me. It's also things like Hand-off, or Universal Control, or getting Messages on both iPhone and Mac seamlessly, or being on the same WiFi network allowing your iPhone/Watch to work as a tv remote for the Apple TV even if you're just visiting a friend. Features that any platform can and does enable, but that do to Apples vertical can work seamlessly out of the box, across all the product lines, while securing network access in the ways most users will want, creating a continuous buy-in loop wherein the more Apple products you buy, the more incentive there is to buy exclusively Apple.
And it's a collective "you." If your entire family uses exclusively Apple products, then you'll be the only person who can't easily use eg the Apple TV in the living room, or the person "messing up" the group chats with "User reacted with Emoji Heart to [3 paragraph text message]," or the one trying to decide between competing network KVM software platforms so that you can use your tablet when your 12-yo can just set their tablet next to their laptop and get a second screen without any setup. Nevermind that these are all social engineering techniques that only exist BECAUSE Apple chose not to play nice with others, they still socially reinforce a deeper commitment to Apple products with each additional Apple product in the ecosystem.
I say this as someone "stuck in the blue bubble" with eyes open about what's going on. I'll keep picking Apple as long as they're a hardware-oriented company, because their incentives are best aligned with mine for the consumer features they are delivering (for now): consumer integration that sells hardware. It's insidious in its own way, but not like "hardware that sells eyeballs" (Google/Meta) or "business integration that sells compliance" (Microsoft).