This is exactly the problem. Hyper efficient (or at least trying to be) businesses have no room for craftsmanship. If you take the time to make quality software, you’ll be left behind by someone who doesn’t. Unfortunately the market doesn’t care, and therefore efficient businesses don’t either.

The only solution I know of is to have a business that’s small enough and controlled by internal forces (e.g. a founder who cares) to pay attention to craftsmanship.