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Exactly.

People don't want animojis, and they don't want other trite new features that only seem to exist because Apple feels it needs to demo something new every year.

What they want is something that just works without annoyances, distractions, failures, or complications.

Give them that and they'll break down the doors trying to get their hands on it, because it's so far from how most tech works today.



Animojis really feel like peak corporate board asking, "What do the kids like these days?" and dumping that shit into the world. Honestly ... AVERAGE age of the Apple board is 68!! This is a company that's reached some sort of corporate red giant stage where it's influence is massive but it's ability to grow is over and it's only real purpose is to generate heavy metals and seed them throughout the rest of the universe after it's eventual explosive death.


To be fair, I'd wager the average of nearly all Fortune 500 companies boards hovers around the 65 mark


Something that just works and is stable is bad business for companies these days.


Why would it be bad business for Apple? Their business model is based on selling a holistic ecosystem. They don’t have any need to chase new features and there steady stream of high margin hardware revenue is at stake.


> Their business model is based on selling a holistic ecosystem

Yeah and they succeeded in that so now it's about selling subscriptions on top of that.




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