Unmarked vans drive around all of the time and nobody bats an eye at them. There is no reason to even bother with a big elaborate company name that anyone could google and do further background checks on
Unmarked vans drive around all the time. They don't typically park out front of a whistleblower's house. There is more scrutiny there than driving down any random street. Therefore, a more sufficient cover would be required.
An unmarked white van (without windows) parked a house or two down the street hacking your wifi might not be that noticeable. One across the street with a radio dish spinning around and a parabolic mic sticking out the window and a few people entering and exiting it with donuts and coffee multiple times probably would be.