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> They just memorize "[municipality_website]"

Nah, even worse, they type “municipality” or some butchered typo of it into their browser, triggering a Google search, and click the very first link they see (sponsored or no) - so they can wildly easily be tricked into phishing websites.

Arguably we’re all victims of the decade or so when Google was so good at serving up the right site, so most people just got used to not knowing any URLs. People Google “YouTube” or “cnn” rather than type even the .com after those words.




IMO, poor website UX plays a big part in this too. People are far less likely to Google "[city] public works" if "public works" is a top-level menu item on the city website. When you first need to click a hamburger menu, hover over the "departments" entry, select "other departments", and then pick "public works" from the site header though, Joe Public is just going to do a search.


People type full domain names, including the .com, into Google, because they have no idea that the address bar on their browser even exists.


Yes, what really makes people like us cry is watching someone type in just the word Google into the ubiquitous search/URL bar, hit enter, click Google’s first result for Google which is google.com, then type “cnn.com” into the search field, hit enter, and then click an ad or result for CNN.




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