They don't seem too worried about money at the moment. They run a successful quant hedge fund which provides money and apparently their API charges cover the cost of running their machines. Re what they are going to do:

>Providing cloud services isn’t our main goal. Our ultimate goal is still to achieve AGI.

It's kind of ironic that they seem to be doing what OpenAI was set up to do before Altman changed it to closed AI. The quotes are from https://www.chinatalk.media/p/deepseek-ceo-interview-with-ch...