Then why doesn’t iOS ask users to customize the displayed name of native App Store apps before installing them? As I said, I think it should be consistent, and I don’t think that's a hugely controversial opinion.

Also, why don’t Windows or Android ask you to name apps before you install them? Why doesn’t Steam? This is just not how installing apps works. At a minimum, I would like it to avoid popping the keyboard up by default. If a user wants to edit the name, tapping on the name themselves shouldn't be a problem.

> Discoverability of the installation process is IMO the real issue.

I agree this is certainly the biggest issue.