Overall temperatures are warming but it's hard to call it "global warming" when there are tens of dead in the US due to a winter so harsh it's going to break records and when it's believed that the entirety of Europe may become much colder should the gulf stream stop (which some believe would be a consequence of warming).

In the grand scheme of things planet earth ain't dodging another ice age.

So there's that too.

If you want to rally more people to the cause I think it'd be wise to call it "man induced climate change" or something like that. Not just "global warming".

"Global warming" is unlikely to gain much traction when people are literally freezing to death in advanced economies.