"But who the fuck would give them a loan like that (like you say, just to have Musk at the helm)?"
A syndicate of banks, including Morgan Stanley, Bank of America, Barclays, Mitsubishi UFJ Financial Group, BNP Paribas, Mizuho Financial Group and Societe Generale.
Banks usually do not care that much about clients or user experience. They look at a businesses financials and check whether it can take the extra interest payments. Apparently, Musk convinced them that with some job cuts, Twitter would be able to make the interest payments. We will see how this works out. There may be an advertiser exodus happening already and I do not think either the banks or Musk planned for that.
A syndicate of banks, including Morgan Stanley, Bank of America, Barclays, Mitsubishi UFJ Financial Group, BNP Paribas, Mizuho Financial Group and Societe Generale.
https://www.cnbc.com/2022/10/05/banks-financing-musks-twitte...
Banks usually do not care that much about clients or user experience. They look at a businesses financials and check whether it can take the extra interest payments. Apparently, Musk convinced them that with some job cuts, Twitter would be able to make the interest payments. We will see how this works out. There may be an advertiser exodus happening already and I do not think either the banks or Musk planned for that.