Perhaps not everything needs to "scale".

This needs to be a motivational poster hung up in everyone's office. I'm trying to think up which generic imagery the block font should be on top.

Campbell's Soup Cans?

Wasabi?

The Mona Lisa.

No, but Netflix has billions of dollars burning a hole in their pocket, and they need the content to keep subscribers—so they'll keep trying.

Art generally doesn't scale.

Nope, it doesn't.