Direct language also suggest commitment, so clearly you dial that back in higher positions where every word is put on a scale.

It still remains bullshit corporate speak as the language isn't just more polite, it tries to stay non-binding, basically a refusal at communication.

It doesn't say anything about hostility either. A support worker will still smile while having unsavory thoughts about the customer. Hence many people think of it as a dishonest form of communication which it basically is.

If you represent a company in public, you have no real choice not to use it. Rules of amoral businesses.