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We [0] use a combination of Elastic’s “More Like This” query (which uses the said vector spaces et al) and view, clicks and sales data and ML (behaviour on—site). This prevents the Cold Start Problem and improves with more data.

How does your scraping hold up against the already pretty effective More Like This query in ES? That one is backed by years of research and gives very good results.

[0] https://www.conversify.com



Generating the vector representation is surely the hard part here, or at least the differentiator.

The search algorithm, as you point out, is pretty much commoditized at this point.




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