Facebook happens to have the best advertising product that ever existed. When I click on your company's group's ad's like button, all my friends see it. No other advertising has ever parodied word of mouth advertising so successfully, and they've hardly begun to take advantage of this fact.
In addition, Facebook has reached the mindshare of the masses in a way that no other internet company has. No other internet company has EVER had my parents and aunts and uncles talking for hours about an internet company though the holidays. It brought talking about the internet in public to the masses.
Facebook will have a 12 figure valuation by this time next year, and Google will lose its current level of dominance in the online ads sector. I'll put my money where my mouth is if someone want's to propose a safe way to go about doing it...
The money is going to come from, and is already coming from, the fact that advertising on facebook has already been permeating other media and mediums.
On several commercials on TV this last weekend I saw name brands that I knew who, instead of listing their .com, listed simply their facebook URL instead.
This is seen in print now too.
So the scary aspect of this is that advertisers are already seeing facebook as the platform -- and this is due to the ridiculous amount of personal interest data, and further, connections between people and interests. (e.g. the number of people in your network that all like Burton Snowboards etc.)
For me, I refuse to have a facebook account for many many reasons, not the least of which is that I find advertising to be nothing more than Thought Pollution.
In addition, Facebook has reached the mindshare of the masses in a way that no other internet company has. No other internet company has EVER had my parents and aunts and uncles talking for hours about an internet company though the holidays. It brought talking about the internet in public to the masses.
Facebook will have a 12 figure valuation by this time next year, and Google will lose its current level of dominance in the online ads sector. I'll put my money where my mouth is if someone want's to propose a safe way to go about doing it...