This is an interesting article about testing changes made to a website.
It includes some surprising results from mainstream users:
> Exclamation marks and information icons had been used on the website’s health information pages to help users identify warnings and important content.
> We took some new versions out to test with users in a shopping centre. To our astonishment, a number of users said that they wouldn’t read the information in the boxes. They likened them to advertising on news sites and overlooked them because of the ambiguity of the icon and the ‘READ ME!!!’ look.
It includes some surprising results from mainstream users:
> Exclamation marks and information icons had been used on the website’s health information pages to help users identify warnings and important content.
> We took some new versions out to test with users in a shopping centre. To our astonishment, a number of users said that they wouldn’t read the information in the boxes. They likened them to advertising on news sites and overlooked them because of the ambiguity of the icon and the ‘READ ME!!!’ look.