Outside their app snapchat as close to zero visibility. No share buttons on the web, no snap ghosts in commercials (like "add us on facebook"), nothing. They really have to come up with something there.
When Facebook had their IPO everyone argued about them having no revenue, but they still had user growth, when Snap started they already had no user growth. This combined with no revenue... Wall Street does not approve!
"Outside their app snapchat as close to zero visibility. No share buttons on the web, no snap ghosts in commercials (like "add us on facebook")..."
That's exactly the point. Snapchat has absolutely no interest in associating themselves with Facebook. Snapchat caters to a entirely different demographic, and being anti-Facebook is a large part of the appeal.
When Facebook had their IPO everyone argued about them having no revenue, but they still had user growth, when Snap started they already had no user growth. This combined with no revenue... Wall Street does not approve!