Of course it does, but they have a less expensive and more effective means of enforcement, which is just to shut it down. That's effective because the actions they take at a single location apply to a large number of infringements.
But if they can't shut it down via technology, they'll most likely shift to individual enforcement and harassment. In that case they have to chase people one at a time, so to get widespread effectiveness they have to make sure that each individual case frightens as many people as possible. That means that the individuals targeted will be punished more severely.
Escalating the issue could be a good thing, even if people suffer. The problem with technological oppression like censoring or pervasively surveilling the Internet is that it's invisible and there's very little organised outcry. Just look at Snowden revelations. Nothing has changed, and most people simply don't care. Effectively once the requirements for bypassing the GFW become harder to deploy than a few clicks, from an easy to follow guide, the majority of the population will just accept this oppression.
But if they can't shut it down via technology, they'll most likely shift to individual enforcement and harassment. In that case they have to chase people one at a time, so to get widespread effectiveness they have to make sure that each individual case frightens as many people as possible. That means that the individuals targeted will be punished more severely.
Enforcement 101.