Periscope is a ton of fun to use, and I've had some wonderful experiences. The problem here is that it will be the first time a lot of people do livestreaming. Coming in and seeing these obscene comments is unsettling and certainly makes it harder to do the next stream. Think of those who might already be targeted for harassment, of voices that might be underrepresented, and make the tool more welcoming for them. This will not make the app unusable for others, rather it makes it a better experience for everyone.
Probably one of the most important things overlooked with the embed is responsiveness. Most embeds have width=100% to fit in the outside container, but FB does not do this. Hopefully they'll adopt it.
'Overall' attention is never a claim. This is simply building upon the views data with what is measured around how far people watch in a video.
>2. Advertising isn't a straight line number of attention to sales
There is no mention of sales in the post. It is comparing the price of the superbowl spot with the number of attention minutes. There are many factors which can serve as a measure of success, in this case it is looking at how people are watching the video after the ad spot.
>most CMO's wouldn't take this type of napkin math very seriously
Attention minutes is a fairly powerful measure. Ex. Upworthy uses it to determine which videos are most likely to be shared. The goal here is to show one way it can be used. In practice, it would be used among other measures an agency or company has- as you describe above.
>The only thing that matters when putting forth a Superbowl commercial is that the viewer stood around long enough to figure out who sponsored it
>The Youtube attention statistics are a nice proxy for it but it didn't take into consideration the likelihood that a potential viewer lost interest before they knew what it was 'about'
Great points, and agreed. This is what the attention plot ventures to take into account
>measure the trending of hashtags / mentions / youtube views of the commercial in the days following
The idea here is that if people connected with the video while watching the superbowl, they shared it online. Commercials were uploaded to YouTube by their respective company, and included a hashtag- deliberate pushes to form a conversation online. There are a lot of ways to measure engagement/impact of a commercial, this is one of them.
We thought that Youtube was a good gauge of general internet interest in the ad. If you liked the ad or ended up talking about it after, you probably pulled it up on Youtube to see it again.
Youtube views can be and are purchased just the same as TV views. The total views shown on a youtube video is inclusive of paid youtube advertising and isn't a very reliable metric of "interest" (when it comes to ads)
Though, the only real data point that probably matters is what sales were like for the companies. I'd imagine they are at least a little correlated, would be neat to see some actual numbers.
Sales have a longer cycle than these numbers, and while the Superbowl is probably a big enough spend that it's noticeable for some companies, I doubt Budweiser or Nissan saw big bumps in sales from these spots.
The pac-man ad is a counterpoint. It's an ad with suspense and a twist. During the Superbowl, you have to watch the whole thing. I saw it on youtube, the suspense was curious, then there was the reveal - okay, got it now, no need to watch the rest of the light show. On Youtube, you can't recapture interest, but if someone has to watch the whole thing, they can re-engage later in the ad.
This doesn't mean that the youtube analysis isn't useful, but it does highlight a difference in the mediums.
I love how smooth this is on mobile, regarding touching and dragging. I've been working on making UIs for simple art projects on mobile browsers and this will be great to learn from. The palette option is fantastic, it's cool to quickly see a drawing with different color renderings. Thanks for sharing!
I worked hard on it, but sadly it totally breaks on android and windows phone.
I hope to at some point remedy this though it is difficult, since I don't have access to testing on those easily.
If you are interested in this, I found hand.js which seems to do a good job of solving my problem.. I plan to use it eventually.
http://handjs.codeplex.com/
Are there any posts in particular you're thinking of? This would be a very compelling visualization. Haven't seen posts like this myself, but I imagine if I hang around /r/politics I'll see one.
>"Are there any posts in particular you're thinking of?"
No, I haven't frequented Reddit for a few years now. I expect /r/politics would have been a goldmine for this last fall. I felt it was most apparent on topics that can be construed to involve race.
