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App Store was a big improvement for developers when it was new, relative to the alternatives.

The things it does may not seem important today, but back then even just my bandwidth costs were a significant percentage of my shareware revenue.

ObjC with manual reference counting wasn't much fun either; while we can blame Apple for choosing ObjC in the first place, they definitely improved things.



Apple was incentivized to deliver a polished App Store DX when it first released, because it meant apps which meant iPhone sales.

Now that the platform is cemented, they don't have an incentive to cater to developers.




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